"On July 12, 2022, The Mahindra Group reached a significant milestone in its journey by launching 'The Museum of Living History'. This museum serves as a platform to showcase and celebrate the group's illustrious 75-year journey and ever-growing legacy."
On July 12, 2022, The Mahindra Group reached a significant milestone in its journey by launching 'The Museum of Living History'. This museum serves as a platform to showcase and celebrate the group's illustrious 75-year journey and ever-growing legacy. It aims to connect the rich history of the group with the present and future, presenting a living history experience to its visitors. The museum beautifully combines the inspiring stories of the group with design and art, creating a truly remarkable experience at 'The Mahindra's Museum of Living History'. In a press release on the launch day, Mr. Anand Mahindra, Chairman of the Mahindra Group, expressed his excitement about the museum. He stated, "Just as life is constantly evolving, The Museum of Living History is a dynamic entity in the ever-changing world of the Mahindra Group. The museum celebrates our philosophy, DNA, core values, and culture. It is a treasure trove of stories that define us. I am thrilled to witness its evolution over time and to see it tell our brand story like never before." The concept of a living history museum took shape as interestingly as Ms. Prochie Mukherji, Senior Vice President & Chief of Staff at Mahindra & Mahindra Ltd. explains, "The idea actually originated back in 1995. During a core values exercise, I had the privilege of conversing with individuals who had worked closely with the founders, J.C. and K.C. Mahindra. Instead of discussing production numbers or sales figures, they shared captivating stories with me. It was at that moment that I realized these stories would make a wonderful narrative for a museum." By reviving these stories and presenting them in an engaging manner, 'The Museum of Living History' promises to captivate visitors and provide a unique insight into the Mahindra Group's journey. It is a testament to the group's commitment to preserving its heritage while embracing the future. Ms. Elsie Nanji, Design and creative consultant highlights, "The spaces were carefully planned to cocoon the viewer like a warm embrace, a perfect ambience to absorb the message and details of the art within. The idea of curating stories over the last 75 years of Mahindra Group and converting selected stories into a creative brief to inspire each artist was a challenging task. Never before has a large organization or brand told its story in such a unique way." "The museum celebrates the Rise philosophy of the Mahindra Group. Stories of strive and triumph, values, ethics, and concern for community have been bought to life within it. The museum has been conceptualized as a space where people can gather to learn, share, and interact," the statement added. Ms. Elsie also elaborates on the process of sourcing talented artists from various parts of India and the world, who possess exceptional skills in craftsmanship, graphic storytelling, music, and other artistic disciplines. These individuals, aided by cutting-edge technology, have come together to shape the future and bring forth the extraordinary experience that is now known as the Mahindra Museum. Among the remarkable contributors to this endeavour are Mr. Shahrukh Irani, Designer and Creative Director, Ms. Sara Lovari, Contemporary Italian Sculptor, and Mr. Jaideep Mehrotra, Contemporary Indian Artist. Their unique, captivating, and imaginative creations have played a pivotal role in shaping the museum's identity. Mr. Harsh Manrao, an Experience Designer at Figments EXPERIENCE LAB, discusses the background of the Mahindra organization and the importance of documenting its growth in the form of a museum. With the birth of Mahindra preceding the birth of our nation, India has undergone significant changes over the past 75 years. Despite these changes, Mahindra has not only survived but also thrived. Therefore, it is crucial to understand what factors contribute to the company's success. He also emphasizes that, interestingly, the Museum is not solely focused on showcasing successful endeavours, but also on the valuable lessons learned. Mr. Manrao explains the concept behind the museum, describing the entrance as an "interspace." This space features a vibrant red wall with reflective surfaces on the ceiling, floor, and opposite wall. This design aims to create a sense of consciousness and anticipation, preparing visitors for the immersive experience that awaits them. The vision for the museum is to document history as it unfolds, rather than being stuck in the past. Let's explore the fascinating galleries of the museum. Figure 1: 'The Force'
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