"Our institute recognized the growing need for management skills and launched its first session of the innovative Three-Tiered Programme (3TP) in January 1964."
Imagine the second decade after India gained independence, when the field of management education was just beginning to take shape in the country. During this time, our institute recognized the growing need for management skills and launched its first session of the innovative Three-Tiered Programme (3TP) in January 1964. The three tiers represented corporate executives drawn from three different levels of the corporate hierarchy. Interestingly, this programme was introduced even before the Post Graduate Programme (PGP) that was launched later that year. In this article, we will explore the background, objectives, and history of the management development experiments conducted through the initial sessions of the 3TP programmes, which took place between 1964 and 1967 in Jaipur and Agra. The brochure announcing the first session of the Programme for Management Development (PMD) in 1964 emphasized the integrated nature of this corporate training program. The modules were designed to be as a cohesive unit, and we have included a photograph of the brochure for reference. Figure 1: Brochure of the first ‘Program for Management Development’
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