NEWS AND EVENTS
"We are pleased to announce the addition of a fascinating special collection to the IIMA Archives. This collection consists of 25 pamphlets from the pre-independence era, titled 1940s Oxford Pamphlet Series on Indian Affairs."
The IIMA Archives cordially invites visitors to explore its treasures on all working days, from 9:30 a.m. to 5:30 p.m. As part of the Communication Department's efforts, participants of IIMA's esteemed executive education programme are treated to a tour of the Brick by Brick exhibition. Over the past three months, this exhibition has attracted an impressive number of 859 visitors.
"My name is Susmita Das. I received my PhD in Communications Research in 2022. During my archival research in Ahmedabad for my postdoc, I explored the IIMA Archives, looking for sources relating to the advertising industry in India from 1960-1990. I discovered that IIMs played a crucial role in advertising management education, offering one of the country’s first (known) courses in 1972, aimed at equipping management graduates with knowledge about advertising’s role in marketing. I found a valuable source - a course packet - titled "Advertising Management 1970-72," donated by S. V. Ramani, PGP batch of 1972 which was a great artifact and made my trip to Ahmedabad from Kolkata even more worthwhile! As an advertising industry historian such discoveries make research exciting. I hope that more institutional archives can come together to preserve the rich history of Indian advertising, which will enrich the study of business history in India." Dr. Susmita Das, ICSSR Post-Doctoral Fellow at Jadavpur University, West Bengal
The IIMA Archives is committed to preserving the historical records of IIMA and records related to Business History. As part of our ‘collections building’ efforts, we are pleased to announce the addition of a fascinating special collection to the IIMA Archives. This collection consists of 25 pamphlets from the pre-independence era, titled '1940s Oxford Pamphlet Series on Indian Affairs'. These pamphlets were published between 1942 and 1946, donated to us by Prof. Gyanesh Kudaisya from the National University of Singapore (NUS) (as received from Prof. Robin Jeffrey, Visiting Professor at NUS and an Emeritus Professor at the Australian National University (ANU), and originally belonged to the late Prof. B. C. L. Johnson from ANU).
Soft copy of the monograph is available [here].
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