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The word 'placement' figures right from the first PGP batch that started in 1964 and the Placement Committee of IIMA, set up in September 1964, was one of the first of its kind in India. In the initial years, it was tough to convince prospective employers to recruit students as the value-addition of management education was unknown. From the Godrej Archives, we learnt of a particular internal memo in the mid-1960s which described the value-addition of summer interns from IIMA, in doing market surveys (then a novel concept), as follows:
"..put two of IIMA boys to conduct the survey and guided them. They took three-four days. Then I asked them to look at it from this angle and that angle. And it was such a nice report, when Mr. N.P. Godrej read it, he said to send them 2,000 rupees each." For the first graduating batch, the salary range of the final placements lay between Rs. 575 and Rs. 1,200 per month. The first international summer internship was offered to a student from the PGP 1969 batch, based in London.
As a sector, Marketing, dominated recruitment for the first two decades, giving way to Finance in the 1990s and 2000s (with substantial placements outside India), giving way more recently to Consulting. As the document of the month, we attach some placement-related information from the first decade of the placement activities of the institute.
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