A. 33 x 22.5 cm, B. 30 x 16.5 cm, C. 7.5 x 12.5 cm, Harvard Business School Baker Library Collection D. 7.5 x 7.5 cm, E. 7.5 x 7.5 cm Following the trials shown here, Lintas, the advertising arm of Hindustan Lever, was asked to develop a design based on a window of the Sidi Saiyyed mosque, Ahmedabad. This was adopted on July 1, 1964. ‘Vidyaviniyogadvikasah’ (application of knowledge for development), a motto proposed by Professor H. N. Pathak, was added in 1967. A new logo (E) was unveiled in November 2022.
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